Search results for "strategic responses"

Negative responses to strategic innovation, a case study of record labels facing streaming

2021

Record labels are organizations in charge of phonographic production at the interface between musicians and the audience. Since the arrival of digital technologies such as the mp3 and the Internet, record labels have had to adapt to several changes: wider distribution channels, dematerialized competitors, customers’ demands for free music, more ephemeral cooperation. Specifically, streaming platforms like Spotify brought a major change known as a strategic innovation. A strategic innovation is a strong change that overturns all previously established values in the sector (renewal of values attached to the product, values attached to the customer relationship and power relations). However, f…